Chrysler creditors draw fire for new offer

As an April 30 deadline approaches for a Chrysler partnership with Fiat, President Barack Obama's auto task force squeezed the UAW for fresh concessions Tuesday, while Chrysler's creditors proposed a debt reduction that a Michigan congressman dismissed as “not serious.”

Chrysler, which is operating with $4 billion in federal loans, needs concessions from both the UAW and debt holders to complete a partnership with Fiat and get another $6 billion in federal loans.


In seeking UAW cutbacks, Fiat said it would build vehicles such as the Lancia Delta at U.S. Chrysler facilities -- a move that could give workers some job security.


However, Chrysler's creditors Tuesday proposed writing off $2.5 billion of $6.9 billion in debt in exchange for a 40% stake in the Chrysler-Fiat alliance, among other demands, according to documents obtained by the Free Press.


A White House official who was not authorized to speak on the record criticized the offer as “neither in the interest of Chrysler's senior lenders nor the country.”


“Our hope and expectation is that these lenders take a more constructive position … that reflects the actual situation they and the company face,” the official said.


Added U.S. Rep. Gary Peters, a Democrat whose district includes Chrysler's Auburn Hills headquarters: “This offer is an affront to taxpayers and the many thousands of Chrysler employees and retirees whose livelihoods hang in the balance of the outcome of these negotiations.”

TaTa To launch first electric vehicle, Indica EV, in 2009

Tata Motors’ UK subsidiary, Tata Motors European Technical Centre plc, has acquired a 50.3% holding, at an acquisition cost of Kroner 12 million (Rs.9.40 crores), in Miljø Grenland/Innovasjon, Norway, which specialises in the development of innovative solutions for electric vehicles. The balance of shares will be retained by the existing shareholders who will continue to be associated with the venture.

Miljø will produce electric vehicles based on Tata Motors’ products, besides manufacturing of state-of-the-art super polymer lithium ion batteries and the development of related technologies. Tata Motors believes that this investment in Miljo will help the company realise its strategy to develop convenient, affordable and sustainable mobility solutions through electric and hybrid vehicles.

The first such vehicle to be developed by the company will be the Indica EV. It is scheduled for launch in Europe during 2009. Unlike existing electric vehicles, Indica EV will be a more practicable option for the consumer: capable of carrying 4 people, adequate luggage space, with a predicted range of up to 200 km and acceleration of 0-60 kmph in under 10 seconds. As in the Nano, Tata Motors continues its innovative approach with Indica EV too, using super polymer lithium ion batteries which will have superior energy density compared to the current best-in-class electric vehicles.

ROLLS-ROYCE DELIVERS FIRST CAR TO THAILAND

Rolls-Royce Motor Cars has delivered its first car to Thailand. Dr Nikorn Hongsrisook, a prominent Thai businessman based in Bangkok, received his Phantom Extended Wheelbase car from Rolls-Royce Asia-Pacific Regional Director, Colin Kelly.

At the handover ceremony, Colin Kelly said, ”It is a great pleasure to be able to deliver this first car into Thailand to such an appreciative customer and automotive enthusiast. We look forward to being able to deliver more Rolls-Royce cars to customers in Thailand, in a market where we believe there is growing demand for ultra-luxury motor cars.”

Dr Nikorn Hongsrisook, President of Gems Gallery International Manufacturer Ltd, added, “As a person who is truly fascinated with super-luxury cars, Phantom is a very special car which I have always aspired to own. I feel very proud to have become the owner of the first Phantom in Thailand”.

Dr Nikorn specified his bespoke car to feature a Diamond Black exterior and an interior finished with piano black wood and contrast stitching. Amongst other Bespoke features, the car comes with the award-winning starlight headlining, an optional feature that incorporates 800 fine fiber optics in the ceiling, creating the impression of a star-filled night sky.

Dr Nikorn’s car was built at the state-of-the-art Rolls-Royce Motor Cars manufacturing facility in Goodwood, West Sussex, England.

Proton to export MPVs to Thailand and Indonesia by July

Proton Holdings Bhd expects to export its first home-grown multipurpose vehicle (MPV) to Thailand and Indonesia by July.
“We are planning to export the MPV to Indonesia and Thailand in July but our priority is to satisfy local demand first.” Proton chairman Datuk Mohd Nadzmi Mohd Salleh said.
He told reporters Tuesday after unveiling the name of the MPV that the company needed to export its vehicles as “our local market is not big enough for us to become a major automotive player.”
The MPV is known as the Exora.
Nadzmi said the Exora symbolised Proton’s efforts to incorporate many of the best features available in a passenger vehicle into the MPV.
The model is scheduled to be launched in April and customers can make bookings from February 21 onwards at all 293 Proton Edar and EON sales offices nationwide.

2009 Ford Ranger minorchange tough style launch 10,February 2009

PERSONA TO DRIVE PROTON SALES IN SYRIA

PROTON Holdings Berhad continues to strengthen its presence in the Middle East market by launching the Persona model in the Syrian Arab Republic. The Persona, being the fifth PROTON model introduced in the country after Waja, Wira, Arena and Gen-2, is expected to drive PROTON’s sales in the country.

PROTON first entered the Syrian market in 2001 via a sole distributorship agreement with Syrian company Modern Technology Trading Company (MTT), a subsidiary of Habbal Group of Syria. The company holds distributorship rights of PROTON cars to Syria, Iraq and Lebanon.

The Persona was launched by PROTON Holdings Berhad Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir who was accompanied by Habbal Group Chairman and Chief Executive Officer, Mr. Eng. Ghyath Al Habbal. The launch was held at a leading hotel in Damascus and was attended by more than 600 guests and PROTON business associates in Syria.

Syed Zainal said that PROTON has high expectations in its Middle East market as car buyers are demanding for more cost-effective cars with better fuel economy. “We have been selling our cars in Syria since 2001 and after Gen-2, we are optimistic on how the Syrian market will accept the Persona, which has won the heart of many of our customers for being cost effective and having better fuel economy.”

Al Habbal has expressed his company’s optimism with Persona’s potential in the countries. “The launch of Persona is significant to MTT as this is the second big event for us after the official opening of the 3S facility in 2003 by the former Prime Minister, Tun Dr. Mahathir Mohamad,” said Al Habbal.

Syed Zainal said that although the global economy has weakened significantly, PROTON is optimistic that it could offer customers a more viable option through Persona and GEN.2. “We have always been guided by the philosophy of building the right car at the right time and the right price and believe that PROTON’s current offering – Persona and GEN.2 - fit the criteria.”

The Middle East has been identified as one of the key markets in PROTON’s Asian Multi-Local OEM (AMLO) strategy, apart from ASEAN, China and India. Syria is one of the countries in the series of Persona launches scheduled by PROTON in the Middle East. The model was previously launched in the Kingdom of Saudi Arabia, Egypt, Oman, Qatar and Bahrain.

The Middle East market is an important left-hand drive market for PROTON in view of Malaysia’s strong ties with countries in the region. “Syria is one of the highest-selling market in the Middle East. We have received an overwhelming response from customers even before we officially launched the model. Such positive feedback is definitely good for us and our partner here and we look forward to future launches in this region of the next model line-ups, Saga, and the upcoming Proton MPV,” said Syed Zainal.

The first batch of Persona for the Syrian cluster (Syria, Iraq and Lebanon) was delivered late last year and has sold well with bookings already being made for the coming shipment. As at 2008, PROTON has sold more than 6,000 cars in Syria. Last year PROTON sold more than 1,600 cars in Syria, the highest annual sales record since 2001.

PROTON operations in Syria is supported by Al Habbal Group’s distribution network of 10 branches and dealerships in major Syrian cities, including two 3S (sales, service, spare parts) centres in Damascus and Aleppo. Al Habbal is currently constructing a new 3S service centre in Tartus, a port town on the Mediterranean Coast of Syria. The latest 3S centre will also act as a pre-delivery and inspection (PDI) centre and parts distribution centre for the Group.

“With such commitment and investment, I believe that Syria will provide PROTON with a platform for future growth and strengthen the company’s position in the Middle East,” said Syed Zainal.

Honda exports from Thailand grow 4% in 2008

Asian Honda Motor Co., Ltd., Honda’s Bangkok-based Asia & Oceania Regional Headquarters, today reported that Honda’s product exports from Thailand in 2008 reached 104,583 million baht, representing a 4% increase over 2007. Exports were driven by automobile CBU and CKD units which accounted for 65,091 million baht, or 62% of total export value; followed by motorcycle CBU and CKD units and part kit exports at 23,881 million baht, representing 23% of the total value; and power products at 10,128 million baht, or 10% of the total value. Remaining exports included spare parts, accessories and dies & molds worth 5,483 million baht, or 5% of the total export value.

Mr. Fumihiko Ike, President & CEO, Asian Honda Motor Co., Ltd. stated that Honda has consistently grown the value and volume of product exports from Thailand since it first started exporting in 1987, contributing to the strength and durability of business in Thailand as well as trust in product quality. To date, the cumulative value of Honda exports from Thailand amounts to 555,012 million baht. However, the global economic crisis has led to a decline in Honda’s exports since late of last year.

“Export growth has slowed down since Q3 2008 due to the global financial crisis which has affected the entire world. In Q4 2008, automobile and power products export value faced a decrease while motorcycle export value remained little changed. Total export value of Honda products in Q4 dropped 12% over the same period in 2007. However, the annual export value of Honda’s products in 2008 is 4% higher than 2007” Mr. Ike said.

Automobiles:
In 2008, the total value of Honda’s automobile CBU and CKD exports remained stable. Automobile CKD exports increased 13% to 26,031 million baht due to the start-up of production of new models such as the Jazz in Brazil and the City in India. For automobile CBUs, Honda continues to export five models, which are the City, Jazz, Civic, Accord and CR-V, to over 30 countries worldwide. In 2008, automobile CBU exports were 72,497 units, which is a 6% drop in value to 39,060 million baht. The decline in exports is largely attributable to the difficulty in securing auto loans in several major markets due to the credit crunch as well as a global trend towards smaller vehicles resulting in a reduction of orders for large vehicles.


Motorcycles:
The total value of Honda’s motorcycle CBU and CKD exports in 2008 increased by 10% to 23,881 million baht. The exports of motorcycle CKD units, including part kits, increased 14% by value to 22,298 million baht, thanks mainly to new model production expansion in ASEAN countries, particularly in Vietnam, Indonesia and Cambodia. In contrast, motorcycle CBU exports fell 22% in value to 1,584 million baht, primarily due to reduced demand in Europe.

Power Products:
Thailand is Honda’s primary global production and export base for its power products, which are currently exported to over 80 countries around the world. Exports of power products decreased 2% by volume during 2008 as a result of the global financial crisis affecting the general market, especially Honda’s key markets in Europe and the United States. Total power product exports for 2008 were 1,755,132 units, worth a value of 10,128 million baht.

Mitsubishi's Normal production stoppage extended 5 weeks

Mitsubishi Motors North America will extend its previously announced seven weeks of non-production by five additional weeks this spring.

Mitsubishi will stop production at the plant in Normal from Feb. 16 through May 8, the company announced Tuesday. Production is scheduled to resume May 11. During those 12 weeks, union workers still will be able to report to work for full pay, said spokesman Dan Irvin.

The company extended the non-production period that was first planned to end April 6 as it tries to match inventory with demand in a tough economy, Irvin said.

“We constantly review the inventory here, on the ground at the dealerships, on the ground at the ports to go overseas,” Irvin said. “Our best determination is to keep the inventories in line ... we should take now 12 weeks instead of seven.”

Mitsubishi sold 97,257 vehicles last year, a nearly 25 percent decrease from the 128,993 sold in 2007. It makes nine models.

Production at the Normal plant, which builds the Galant, Eclipse, Eclipse Spyder and the Endeavor, also was down 25 percent in 2008. Workers built 59,018 vehicles last year, compared to 78,732 the previous year.

“Sales drive the production,” Irvin said.

During the upcoming 12 weeks of non-production, union associates still will be able to work their regular hours at full pay, Irvin said. While workers will not build cars, they can perform maintenance tasks or attend training. They also can prepare for 2010 models, which primarily involves training but also some equipment work and testing, Irvin said. Union members also could take vacation, he said.

Pay options, however, have not been finalized for non-union staff members, including line supervisors, engineering, purchasing and human relations, Irvin said. He declined to elaborate on what options are being considered, including whether pay cuts or a reduction in hours might be enacted.

It’s because of the union’s contract agreement last fall that members still can come to work every day and earn income, which is important in tough economic times, said United Auto Workers Local 2488 President Ralph Timan.

Union members agreed to pay and benefit cuts in the new contract in exchange for the promise of no layoffs. Mitsubishi laid off about 1,200 workers in 2004 when the plant eliminated its second shift.

“Our members were asked to sacrifice quite a bit,” Timan said. “In return, we were given guarantees of job security.”

Nonetheless, the extended shutdown is another unfortunate result of the country’s economic conditions, Timan said.

“It’s not news you want to hear. We want to see the plant running at its capabilities,” Timan said. “The sales aren’t there right now.”

And whether sales and production will continue their sharp declines is just another economic uncertainty right now.

In the first three weeks of 2009, Mitsubishi produced 1,739 vehicles. The company built 7,112 vehicles for the entire month of January in 2008 and ended the year building 3,256 vehicles in December.

How 2009’s production tally compares to 2008 statistics will depend on what happens with the economy, consumer confidence and the credit market this year, Irvin said.

“Anyone who tries to make production predictions is tossing a coin,” he said.

MMNA production

Like company sales, production of the vehicles Mitsubishi Motors North America builds in its Normal manufacturing division was down last year. The chart below compares 2007 vehicle production to 2008.

Vehicle...2007...2008...Percent change

Galant...32,445...38,536...+18.8

Eclipse...22,670...12,020...-47

Eclipse Spyder...7,695...3,924...-49

Endeavor...15,922...4,538...-71.5

Total...78,732...59,018...-25

SOURCE: Mitsubishi Motors North America

Next generation of Nissan Tiida (X12C) gets Turbo engine

The Nissan Tiida, also known in the U.S. and Canada as the Versa, has been around in Japan since 2004. That is a long time in automobile-years so it comes to no surprise that Japanese magazines like “Best Car” have started publishing renderings of the Versa / Tiida’s replacement, expected in 2010. The artist’s rendering seen here, depicts a no-frills design proposal for the sedan variant that would also spawn a five-door hatchback version.

The new Versa should be arriving sometime in 2010 as a 2011 model and will be built on the Renault Megane's platform. Engine choices should remain the same, though there's no official word if both hatchback and sedan versions will be sold. In any case, there's definitely a lot to like about this rendering. We can see many Renault-inspired cues in the front fascia with a sleeker roofline and more shapely rear end out at the back.

Hyundai Genesis Named One of the Best New Cars of 2009

Hyundai Motor Company’s new luxury flagship Genesis has been named a “Best New Car of 2009” in About.com Cars' third annual Best New Car List. This marks the first time that a Hyundai vehicle has been recognised in the About.com Cars annual list.
About.com Cars highlighted Genesis’ notable luxury features, smooth and quiet ride, spacious interior and value. “This car would make the Best New Car List no matter who built it – but I just love the fact that it’s a Hyundai.” said Aaron Gold, Guide to Cars for About.com.
The About.com Cars Best New Car recognition continues to showcase the quality, performance, safety and value available with Genesis. The 2009 Genesis was recently awarded ‘2009 North American Car of the Year’ and was also named a ‘Top 5 Luxury Car for 2009’ by NADAguides.com. In addition, Genesis earned five-star crash test ratings for both front and side by the National Highway Traffic Safety Administration (NHTSA).
The Genesis is sold in North America with technology and features comparable to the world’s leading premium sports sedans at a value Mercedes and BMW can’t match.

Lexus HS250h Smallest lexus

Lexus Stages World Debut of the 2010 HS 250h - the World’s First Dedicated Luxury Hybrid - at the North American International Auto Show in Detroit

Lexus today revealed the 2010 HS 250h, the world’s first dedicated luxury hybrid vehicle, at the North American International Auto Show. The HS 250h will be Lexus’ fourth hybrid and the most fuel-efficient vehicle in its lineup. It also will be the first Lexus to utilize carbon-neutral Ecological Plastic materials in a new futuristic cockpit and interior design. A welcomed addition to Lexus’ entry-luxury sedan lineup, the HS 250h fits nicely between the IS luxury sport sedan and the ES luxury sedan. Research has shown that more than 60 percent of entry-luxury car buyers would have considered a hybrid if available, and the HS will provide these consumers with a viable purchase option.Equipped with Lexus’ first four-cylinder gas engine, the 2.4-liter Atkinson-cycle powerplant is part of the latest Lexus Hybrid Drive System, which generates 187 total system horsepower. The highly efficient Atkinson-cycle engine, made possible by the Variable Valve Timing with intelligence (VVT-i) system, allows the expansion/power stroke to be longer than the compression stroke so that combustion energy can be more effectively used for production of engine power. The HS 250h sedan’s expected fuel efficiency will be more than 30-percent better than the most fuel-efficient model currently in the Lexus lineup, while earning a SULEV emissions rating utilizing regular 87-octane gasoline. Among the technologies adopted in the 2.4-liter four-cylinder engine are cooling piston oil jets; an optimized balance shaft rate for improved Noise, Vibration and Harshness (NVH) characteristics; and a hot-air venting system mounted behind the radiator.Like the all-new 2010 RX 450h hybrid utility vehicle that made its debut in November, the HS 250h will include a new system designed to improve efficiency. The exhaust heat recovery system reduces engine warm-up time, thus allowing it to stop earlier, more often, and for longer periods. A windshield with infrared-ray (IR) reduction properties, which helps keep the interior more cool, has been adopted in order to decrease the amount of air conditioning needed to lower the cabin temperature. In addition to the exhaust heat recovery system and the IR windshield, available power-saving LED headlamps also contribute to improved fuel efficiency and emissions.The all-new HS 250h sedan’s 0.27 drag coefficient (Cd) makes it among the most aerodynamic in its class. Airflow management over the exterior, below the under floor and through the air passages was extensively examined. A unique gull-wing-shaped roof-panel design reduces mass and overall vehicle height, thus reducing drag and improving fuel efficiency. The front spoiler, rear spoiler, rear under spoiler, and diffuser fins all reduce turbulence. Smooth A-pillar shape and the optimized angle and curvature of the bumper side panels also reduce wake turbulence, as does the increased taper of the fender side panels.

The under-floor covers have been optimally positioned for reduced drag, while airflow restriction in the engine compartment has been lowered by optimizing the air-duct profiles around the radiator.Aerodynamic design has also contributed to decreased wind noise. A smoother transition between windshield (complete with a sound-insulating inner layer) and roof line has improved air flow and reduced turbulence. As is appropriate for the first dedicated luxury hybrid vehicle, the HS 250h includes proactive adoption of plant-based, carbon-neutral “Ecological Plastics” or bio-plastics in specific interior areas. Ecological Plastic emits less carbon dioxide during a product’s lifecycle than plastic made solely from petroleum. Among the areas of utilization will be an industry-first use in luggage-trim upholstery. Other areas are the cowl-side trim, door scuff plate, tool box area, floor-finish plate, seat cushions, and the package tray behind the rear seats. Overall, approximately 30-percent of the interior and luggage area is covered with Ecological Plastic. Over the estimated lifecycle of the vehicle, the HS 250h will have approximately 20-percent fewer carbon-dioxide emissions as a result of utilizing the Ecological Plastic trim pieces. Like all Lexus hybrid models, significant time was spent in developing the HS 250h with optimized NVH characteristics. Dynamic dampers at each engine-mounting point reduce noise and vibration, resonators improve intake air noise, and optimized exhaust flow reduces exhaust sound. Special coatings dampen both engine and road noise, while improved seals around doors, hood and fenders reduce wind-noise penetration into the cabin. Vibration has been reduced by improving the shape and thickness of the suspension-mounting points. In addition, power-window speed controllers have been adopted from the LS luxury sedan, which insure a slower, soft closing rate.The HS 250h chassis design provides an outstanding ride and comfort with the decreased NVH required by a Lexus hybrid. The MacPherson strut front suspension is designed to achieve both straight-line and braking control, and a positive steering feel. A double-wishbone rear suspension provides excellent maneuverability, control and comfort with a low spring mount that contributes to better packaging and superior cargo space. Coil springs, anti-roll bars and shock-absorber rebound springs are utilized front and rear. The HS 250h will have uniquely designed standard 17- and optional 18-inch wheels.The rack-and-pinion steering system utilizes a brushless Electric Power Steering (EPS) motor on the steering column, which provides improved steering feel, a reduction in harsh feedback, and better emissions by not draining engine power like conventional hydraulic systems. The EPS is an integral part of an available lane keep assist system, a new driver assist that adds smooth steering torque to help the vehicle stay in the center of the lane. The amount of assisted torque is dependant on a lane-marker detection camera. It includes a lane departure warning feature that is designed to detect possible lane departure; it then gives the driver an audible warning and provides feedback via the steering wheel to encourage corrective action.The HS is slightly longer than the IS and is taller than both the IS and ES. It also has a greater couple distance (distance hip to hip between front and rear passengers) than any other vehicle in its class other than the ES. The contoured front-seat backs also add to increased rear-seat legroom.The HS features a unique advanced cockpit and an interior design that emphasizes innovation and craftsmanship. The uniquely stylish cabin has standard leather-trim seats, a moonroof, Lexus premium audio systems, and a new standard multi-media package. The media features include Bluetooth® technology, integrated satellite radio (subscription required), voice recognition, and USB iPod connectivity controlled via steering-wheel controls or a display screen. A high-contrast multi-information display, located in the instrument panel’s hybrid system indicator gauge, is controlled via steering-wheel-mounted controls, allowing the driver to easily control various functions and information. Another key element of the modern interior is Lexus’ new available Hard Disk Drive (HDD) Navigation System, which features a retractable navigation screen that is positioned well back and up front in the dash. The positioning helps improve visibility and reduce driver eye movement. Similar to the new RX, the HS system features the all-new “Remote Touch” controller that is both intuitive and ergonomic and allows for easy use of the Navigation System. The controller is positioned on the center console and is as natural to the driver’s hand as a computer mouse. It can also be customized to the desired level of haptic feedback. The Navigation System also includes a new casual-speech voice recognition feature. This allows drivers to give more flexible, conversational commands for easier access and control of the audio, climate and navigation functions. Also included are XM® NavTraffic® and NavWeatherTM, along with XM Sports and Stock information.Also helping to reduce driver eye movement is an optional Heads-up Display (HUD). The HUD uses high-intensity LEDs to make the display bright enough to be read even in direct sunlight.A class-leading 10 airbags will be standard on the all-new HS 250h as well as active front head rests, which help passengers in case of certain types of rear-end accidents. The HS also will feature Lexus’ Vehicle Stability Control (VSC) system and optional Pre-Collision System with Dynamic Radar Cruise Control. An available wide-view front monitor helps the driver to check hard-to-see areas. Using a camera mounted in the front grille, the monitor provides a 190-degree front view on the Navigation screen with the push of a button on the steering wheel. The HS 250h will also offer Lexus’ next generation telematics systems, Lexus Enform and Safety Connect. Safety Connect will provide automatic collision notification, stolen vehicle location, 24/7 emergency and roadside assistance. Lexus Enform’s Destination Assist features operators who will help drivers look up points of interest such as shopping centers or other business locations like Zagat-rated restaurants, and then wirelessly send directions directly to the vehicle’s navigation system.Lexus Enform’s eDestination service will allow customers to pull up multiple points of interest on any computer and send them directly to the car’s navigation system. This innovative new feature will allow drivers to send a total of 200 destinations at a time to their vehicles.The all-new 2010 HS 250h will reach dealerships nationwide in late summer.
2010 HS 250h PRELIMINARY SPECIFICATIONS
2010 HS 250h
Total Hybrid System Horsepower
187 hp
Engine
2.4-liter 4-cylinder
Transmission
Transmission ElectronicallyControlled Continuously Variable Transmission
Seating Capacity
5
Width (inches)
70.3
Height (inches)
59.3
Overall Length (inches)
184.8
Wheelbase (inches)
106.3
Driven Wheels
FWD
Wheels
17x7.0w/ P215/55R17or18x7.5w/ P225/45R18(Optional)
Emissions Rating
SULEV

RANGER MAX SHOW TRUCK DELIVERS MAXIMUM IMPACT, MAXIMUM VERSATILITY AND MAXIMUM STYLE

Renowned for its genuine toughness and strength, the Ford Ranger takes a confident step forward with the debut of the high-impact Ranger Max show truck at the Thailand Motor Expo.
Ranger Max pushes everyone's expectations of Ranger to the max. Visually bold and muscular, it takes to the stage at the Ford stand with confidence, sophistication and craftsmanship. No doubt the Ranger Max extends Ranger's reputation as the best all-around compact truck on the market.
"We know Ranger is tough and durable, and Ranger Max adds to those qualities. The concept does not follow a trend; it sets a new 'tough style' direction for compact pickups," says Paul Gibson, the chief designer of the Ranger Max concept. "Ranger Max is genuinely tough and it is a truck that gets the job done. This high-impact show truck also has the bold visual presence that looks great on the urban scene." It is not aggressive; it is 'tough style'.
Ranger Max was created by Ford truck experts in Thailand, working with Ford's Australia-based Asia Pacific and Africa design team, led by Gibson. Collectively, the Ford team creating Ranger Max also incorporated design cues that could be seen in future-generation Ranger products.
"The Ranger Max is not just about creating show excitement," Gibson said. "We have a great opportunity to test design themes that will make their way into production. Ranger Max says exciting things about what's coming for truck fans in Ranger's future."
Thailand International Motor Expo 2008 starts Nov. 28, at the Muang Thong Thani exhibition center.


"The tough style of Ranger Max is based on the capability, versatility and style that make Ford Ranger the choice of the most demanding truck owners," said Mr. Saroj Kiatfuengfoo, senior vice president, Ford Thailand. "We believe Ranger Max is going to be a real attention-getter at the show for truck enthusiasts thanks to its high-impact appeal and appealing design."
Delivering Tough Style
Genuine truck toughness comes from great design and engineering, which means the production Ford Ranger is the ideal foundation for creating Ranger Max. No under-skin modifications were needed with Ford Ranger to produce Ranger Max.
Gibson and his team of designers instead concentrated on exploring the limits of 'tough style'. "Ranger Max wasn't meant to be elegant or pretty. The robust nature of Ranger means that it is the dependable workhorse, and with Ranger Max we wanted to create a concept that is cool as hell."
They took inspiration from things many truck owners know and appreciate. The distinctive contrast between Ranger Max's hardcore orange paintwork with matte black accents is inspired by the functional design found in some modern power tools – just like those used by many Ranger owners every day. Ford designers recognize how absolute function and durability inspire these industrial tools and make them more appealing.
Industrial shapes such as the cog-like detailing in the body accents and wheel arch mouldings extend Ranger Max's theme of tough style as the ultimate power tool.
Pushing the 'power tool' inspiration a step further, the Ranger Max design team noted how power tools and similar objects incorporated words into their design to convey instructions or warnings. Ranger Max uses 'words' in this same style to accentuate its robust 'industrial feel'.
Ranger Max is full of details like this, such as the word GRAB‚ imprinted subtly on the bold, black grab handle in the side of the sportsbar linked to the cab. Every letter is precisely shaped in a 'truncated' font that complements the toughness and utility the overall truck design communicates.
Black & Decker is one of the power tool brands that inspired Ford designers. Other inspirations for Ranger Max come from active sports, like rock climbing, and the tough, technical products used by active sportsmen, such as G-Shock watches.
Just like Ford Ranger, the robustness of these products is affordable and their designs are purposeful. People buy these products because they know they can depend on them to get the job done.
"Ranger is respected," Gibson says, "and Ranger Max amplifies that identity, which gives it a modern and youthful character that's really suited to sporting and social activities, too."
Taking Ranger to the Max
With its character as the ultimate power tool, Ranger Max concept exudes confidence and purpose. It's up for the job – work or fun – and its design says so. It features full surfaces that convey the power and strength of its tough-truck backbone. The detail of its design demonstrates this show truck has been designed by people who know trucks and love them.
Like a power tool, it's ready for rough use. This means purposeful matte black plastic accent features and trim items, not fussy, fancy chrome.
It has innovative features such as a remote-controlled power tonneau cover for the cargo bed and a distinctive sportsbar that visually extends the length of the well-proportioned Ford Ranger side-access cab.
And Ranger Max is poised on distinctive, deep-dish, 18-inch alloy concept wheels and custom technical-look tyres that finish its extreme looks.
This is a Ranger and proud of its tough-truck heritage. RANGER is boldly embossed in the hood and sidestep shapes of the Ranger Max.
Dynamic Profile
Ranger Max's high impact establishes a powerful presence wherever it goes. Its profile exudes power and dominance as well as balanced proportion. The flexed 'power dome' shape of its hood communicates the pulling power and high torque of the engine. The power dome shape carries through to influence the design of the hard tonneau cover at the rear of the vehicle. These two overt muscular design elements give Ranger Max power and solidity. It's enough to scare the typical pickup into the gym for serious weight training.
Adding even more dynamism to the profile is the exclusive Ranger Max sportsbar, which attaches to the pickup bed and arches across the vehicle. This unique crossbar is shaped to create the visual impression that Ranger Max is always on the move – or ready for action.
"The sportsbar makes a big statement," explains Max Tran, a Ford designer who played a key role in developing the vehicle. "It adds a feeling of movement and dynamic character, and incorporates some great design details, including twin air scoop shapes on top."
Built into each side of the crossbar is an integral grab handle. Finished in matte black plastic, the grab handle design is all about purpose. The dark shape of the grab handle visually extends the perceived shape of the Ranger Max side window shape, accentuating the feel of functionality and space of the Ranger side-access Open Cab – a functional feature which Ranger debuted in 2002 in response to feedback from tradesmen.
The grab handle is labelled – like instructions on power tools and on aircraft – with the word GRAB‚. Similarly, the side door of the Ranger Max is distinctively yet discretely labelled AXCESS. These functional callouts also extend to the Ranger Max fuel inlet, which is designed to intersect one of the bold wheel arches, labelled FUEL.
"There's no mistaking the purpose of labels like these on power tools," Tran explained. "On Ranger Max, they fulfil the same role. It's the style of purpose."
For example, the vent on each front fender uses hexagon-shaped grillework and discrete chrome badging with the word RANGER with appealing detail. The branding MAX adjoins this Ranger badge to communicate the concept's name.
Other design details in the Ranger Max profile include incorporating the side repeater lamp into the side mirror. The lower bodyside, whose two-piece, interlocked sidestep look was inspired by rock-climbing carabineers and other outdoor gear you trust with your life.
Ranger Max's stance communicates power, purpose and athleticism. The design team has crafted unique, 18-inch alloy concept wheels for Ranger Max. These deep-dish, six-spoke wheels – with black graphic funnel shapes to their centres – are must-have sporting accessories perfectly suited to Ranger Max. Featuring large offsets, the wheels build on Ranger Max's distinctive tough style.
Big P285/60R18 tires with a chunky tread pattern give Ranger Max the footware and traction it needs to accomplish any job or adventure.
The bold wheel arches with cog-shaped detailing reinforce Range Max's stance and its purpose. Explosive, dynamic side graphics on the fenders and lower doors are inspired by the high-impact of shattering glass.
A New Face of Possibilities
Ranger Max is about confidence without aggression. It has a go-anywhere, do-anything attitude as well as great design detail. "When you look at the front design, the three-bar grille, the overt nostrils and open mouth, you're looking straight into the face of Ranger's evolution," said Gibson.
"There are design elements we are developing and Ranger Max is one possibility. We've crafted the face of the Ranger Max to explore a new look. Elements of it could become our new identity of Ford Ranger."
The three-bar grille is a Ford hallmark design element, conveying strength and quality, integrated with a proud, large badge of the famous Ford blue oval. Ranger Max adopts dynamic, modern headlamps which angle at the top to communicate energy and movement.
More robustness cues abound in the front design. Here, the power-bulge hood is a dominating shape. Its leading edge features an integral hot-air vent and reinforces that Ranger Max is a tough, powerful machine.
Self-confident Ranger branding – embossed in the top of the front grille surround – is another proud aspect of the front design.
Two major design elements link together to form the dominant frontal look of Ranger Max. The corporate three-bar grille imbeds itself into the lower enlarge air intake. A distinct line starting from the headlamps follows around the nostril and borders the lower air intake. This signature line unites the major design elements to create the defined face of Ranger Max.
Powerful Pulling Away
Ranger Max has presence on the road. Its bold rear design is the combination of proportion and details such as the pronounced contours of the tonneau cover which emulate the power bulge on the bonnet. The distinctive sportsbar integrates the cabin area with the tonneau cover. Continuing rearward, Ranger Max is neatly finished off with a tailgate cladding embossed with RANGER and a pair of unique tail lamps designed by the concept team.
"We're really excited about the Ranger Max because we've been able to define a tough style and apply it to Ranger. It is credible and very believable. Ranger Max amplifies the reputation of our truck," said Tran. "There's nothing minimal about the Ranger Max."
Star at Thailand Motor Expo
The Thailand International Motor Expo 2008, with Ranger Max as the star attraction for Ford, runs Nov. 28-Dec. 10.
"We recognise that Thailand is the home of Ranger for Asia Pacific, and from Thailand we export Ranger around the world. We know Asia is a fusion of many cultures, and we look to Thailand as a wonderful blend of tastes, styles and emerging ideas. For this very reason, we decided to create Ranger Max in Thailand and show the high-impact truck to the world at Motor Expo as a global unveil," said Mr. Kiatfuengfoo.

GM Thailand Takes Proactive and Forward-Looking Steps

GM Thailand has announced various steps to adjust inventory the Thai market as well as across ASEAN region. The automobile industry isn’t immune to the current economic crisis, but GM Thailand sees this as a temporary setback.

Speaking to GM Thailand workers at a recent staff gathering, Steve Carlisle, President of General Motors Southeast Asia Operations Ltd. explained that GM Thailand has been in the process of building a winning auto company for the long term and it is continuing to focus on building sustainable success, not short-term results.

However, as the company faces the tough challenge of a global economic crisis, the drop in sales has resulted in the necessity to reduce production to avoid an oversupply problem.

“As everyone may know, our company like many others is facing very difficult and challenging times. As communicated previously, the impacts of the global financial crisis have spread to virtually every country around the world including Thailand. This has resulted in a marked cooling in consumer sentiment and tightening of credit which has in turn reduced sales both domestically and in our export markets. As a consequence, we have to look into reducing production and granting leave to some of our colleagues in the December to January timeframe,” Steve explained.

“Less than 2,000 staffs will be granted paid leave during the period, as the plant reduces production levels to avoid oversupply. As soon as the plant resumes its normal levels of production, staff will be reporting back for duty,” he concluded.

In the meantime, “An ever increasing intensity and focus on Safety, Quality and Cost will continue, as this is what is required to secure our future and enable us to emerge a stronger company from this crisis. There is a strong commitment to our plans – not just to survive but win.” Steve explained.

GM will also continue to forge ahead and consolidate its leadership position in the area of alternative fuels, despite the crisis.

“We are committed to being a global leader in advanced propulsion technology, and we will continue to pursue this course. This crisis is yet another economic cycle, something we can pull through. There are many things that we can and must do to reduce dependency on fossil fuels for transportation. Therefore, we will continue to roll out class-leading models that feature up-to-date alternative fuel technology, while pursuing further alternatives on this front,” Steve reassured.

“The potential remains strong in the long term, both for the U.S. and global economies but for the near term, the current set of circumstances will affect results for the global industry. Hence, GM, as a global player, will is also being affected and like most manufacturers, we are doing what we must to pull through this downturn,” he ended.

Volvo will show BioFuel Chic at Motor Expo 2008 Thailand

Fresh from thrilling the German media on the infamous Nürburgring (billed as the greatest and most challenging race circuit in the world) the outrageous E85-capable Volvo S80 T6 AWD HPC (High Performance Concept) and its sibling, the luxuriously powerful Volvo S80 2.5 FT production car, plus the sexy sport coupe E85-capable C30 1.8 F will be the undisputed highlights of the Thailand International Motor Expo 2008 at the end of this month. These FlexiFuel Vehicles (FFV) set to amplify Volvo’s “green” commitment as they can run on E85 fuel (85% bioethanol and 15% benzene blend) while delivering uncompromising power and refinement.

The Volvo S80 T6 AWD HPC (High Performance Concept) is one of the world’s most desirable tuning programme based on the fundamental qualities of Volvo cars. Modified by leading Volvo specialist tuning firm, Heico Sportiv, the car screams "look at me!!" in its specially formulated 7-layer gleaming aluminium paint, blue leather and sliver carbon-fibre interior sitting ion 20" rims. Its 3.0-litre compact in-line-six cylinder engine coupled to an auto six-speed transmission through all-wheel drive (AWD) has been tuned to an amazing 350-horsepower (5,500 rpm) and 549Nm of torque between1,500 - 4,000 revs while running on E85 bioethanol fuel.

Volvo will also premiere its new Model Year 2009 Volvo S80 2.5 FT at the event. It is powered by a FlexiFuel E85 five-cylinder 2.5-litre turbocharged engine with a power output of 200 horsepower and 300Nm of torque at 1,500 - 4,000 revs. In addition to the unrivalled driving pleasure, the powerful luxury sedan also helps lower greenhouse gas pollution with its E85 capability. The model will shortly be available in Thailand.

Flanked by its race bred partner from the Swedish Touring Car Championships (STCC) and also now available to buy in Thailand, another highlight at Volvo’s booth is the Volvo C30 1.8 F. Developed from the Volvo Safety Concept Car (SCC), the C30 now comes with the 1.8 F FlexiFuel four-cylinder unit and appeals to those craving a younger, more contemporary and dynamic appearance and lifestyle. With the Volvo C30 having won numerous design awards worldwide since launch, the sporty Volvo C30 1.8 F running on bioethanol E85 underlines Volvo’s commitment to the environment and personifies the "biofuel-chic" revolution alongside its larger stable-mate S80 2.5FT.

Mr. Paul Stokes, President of Volvo Car (Thailand) Ltd, said, “From race-to-reality, what Volvo showcases here is that high-technology; high-performance, high-style and environmental care can blend together in perfect concert. Both the S80 T6 AWD HPC concept car and the S80 2.5 FT will surely bring greater excitement to the market while giving Thai motor-fans a clue of what they can expect from us in the future.”

In addition to the two highlights, a full range of Volvo cars, both model year 2008 and 2009, will be showcased and booking orders at the Thailand International Motor Expo 2008 from November 28 – December 10, 2008 at Challenger Hall, IMPACT, Muang Thong Thani.

Hyundai HED-5 "i-mode" concept

Hyundai HED-5 "i-Mode" Concept Makes North American Debut at Los Angeles Auto Show with new Eco-friendly powertrain

2.0-liter, Four-cylinder Turbo Engine with Gasoline Direct Injection Approved for U.S. Market Intro in 2010

LOS ANGELES, Nov. 19, 2008 – Hyundai unveiled the HED-5 "i-Mode" concept at the 2008 Los Angeles Auto Show today, featuring an all-new, eco-friendly powertrain making its first-ever appearance for Hyundai. The six-passenger family crossover, which debuted at the Geneva Motor Show earlier this year, combines visionary styling with future technologies and advanced eco-dynamics.

For its North American debut, Hyundai added a turbocharged 2.0-liter, four-cylinder engine with state-of-the-art Gasoline Direct Injection (GDI) that improves efficiency and reduces emissions. The HED-5 i-Mode concept and the new powerplant, called the Theta Turbo GDI, have been green lighted for the U.S. market. Variants of the engine will appear in various Hyundai models. Timing and specifications for a production version of a family crossover similar to HED-5 i-Mode are currently in development.

HED-5 "i-Mode" Concept Highlights

*Six-seater monocab design
*World debut of turbocharged 2.0-liter, four-cylinder engine with Gasoline Direct Injection
*High-end materials and advanced eco-dynamics
*Unique Swivel Seat concept
*Futuristic communications and entertainment system


"The HED-5 i-Mode concept provides a glimpse into the future of travel, incorporating innovative weight-saving technologies, a modern fuel-efficient four-cylinder direct injection turbo, and a flexible interior package," said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America.

All-new Theta Turbo GDI

For the U.S. market, the HED-5 i-Mode reveals a first-ever powerplant for Hyundai, the Theta Turbo GDI. The 2.0-liter, four-cylinder engine uses gasoline direct injection technology. By injecting the fuel directly inside the cylinder in small, precise amounts, the performance and response of the engine improve thanks to the intake charge cooling. Both fuel efficiency and exhaust emissions improve due to the improved combustion. Combine GDI with turbo charging and the result is exceptional power output. The engine has capacity for up to 286 horsepower, greater than most six-cylinder engines on the market, while improving fuel economy by 15-20 percent. The Theta Turbo GDI includes Continuously Variable Valve Timing (CVVT) to further improve efficiency. This ultra-efficient, high-tech gasoline engine will be fitted in various Hyundai models in future model years.


HED-5 Cross-industry Collaboration Drives Packaging and Technology Advancements

Hyundai continues cross-industry cooperation to speed new technologies to market through such partners as Bayer MaterialScience AG, Keiper and LG Electronics. The cooperation with Bayer MaterialScience enabled the complex curvature and radical design of the HED-5 to be implemented sooner. The materials used are lighter and more adaptable than the metal and glass they replace. This, in combination with a light-weight body construction, reduces fuel consumption and CO2 emissions. "Self-healing," water-based finishes from Bayer add another environmentally friendly twist to the vehicle and even let minor scratches appear to "magically" disappear, saving the need for costly repair.

Through the advanced multimedia and entertainment concept developed by LG Electronics, the vehicle becomes an extension of the digital home allowing passengers to stay connected, communicate, and interact in the car and beyond. Access to the Web, video games, movies or video phones are possible through the pop-down touch-screen displays and Webcams located in the overhead console. A wireless network, cable-free keyboards, game controllers, and headphones further personalize the entertainment experience.

Hyundai's engineering partner, Keiper, supported the HED-5 i-Mode project with the exclusive world premiere of its new and unique Swivel Seat concept. The first-row passenger seat flips to face second- and third-row occupants. Additionally, the second-row bench slides rearward to increase comfort and create a social space for communication.

The i-Mode Design

An innovative mechanism enables the sliding door to be free from conventional inner and outer guide rails. When the doors are opened, the lack of a B-pillar enables a feeling of space and remarkable accessibility to the generous interior.

The Hyundai design team worked extensively with new composite materials to enable unconventional and irregular shapes. The architecture of the HED-5 i-Mode is supported by an external frame protecting the space within, like a shell. In cooperation with Bayer MaterialScience, the HED-5 i-Mode is the first vehicle to feature the new "BayVision" glazing system and Collimator headlight lenses made from Makrolon®. This innovative glazing alternative enables extended transparent areas, further reducing weight.

Through the innovative door opening mechanism, the interior of the HED-5 i-Mode reveals an inviting landscape of softly sculpted shapes and advanced technology. The first step into the vehicle reveals the elegant application of natural materials. Soft, silky leather in warm and natural brown tones provides a level of comfort normally reserved for the home. Attention is immediately drawn to the seats, which offer first-class comfort combining a modern, floating look with innovative functionality, enabling the occupants to experience the lounge atmosphere without the limitations of a conventional automotive interior layout.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide.

Honda Insight to Introduce Ecological Drive Assist System in Spring 2009

Driver feedback system designed for fun and economy

American Honda Motor Co., Inc., today announced that a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist™) will debut on the new Honda Insight in spring 2009.

The Honda Insight Concept, making its North American debut at the Los Angeles Auto Show, provides a strong indication of the design and styling of the all-new gasoline-electric hybrid model from Honda.

Eco Assist combines multiple functions: the driver-activated ECON mode that optimizes control of the continuously variable transmission, engine and related powertrain components to conserve fuel; and a feedback function that uses speedometer background color to provide real-time guidance on environmentally responsible driving. An economy scoring function further provides feedback about current driving techniques, as well as feedback on cumulative, long-term driving style.

"Hybrid drivers enjoy trying to get the most fuel economy from their vehicles," said Dan Bonawitz, vice president of American Honda Motor Co., Inc. "The visual nature of Eco Assist is intended to help drivers improve their efficient driving skills by making the hybrid experience more fun and rewarding."

Honda developed the powertrain control, driver guidance and driver feedback functions of Eco Assist to help enhance real-world fuel economy. In particular, the scoring function provides cumulative, long-term feedback through graphic 'leaves,' which grow over time as drivers learn and implement driving practices that increase fuel economy.

Activated by a green "ECON" button on the instrument panel, ECON mode optimizes control of the transmission, engine and other powertrain elements to conserve fuel. ECON mode also adjusts air conditioner operation, increases the potential for engaging the idle stop feature sooner and increase battery charging during regenerative braking.

The guidance function uses the speedometer background's color-changing, three-dimensional appearance to indicate fuel efficiency in real time. Fuel-saving activities like smooth acceleration and braking make the meter glow green. Somewhat less efficient driving makes the meter glow blue-green. Aggressive starts and stops that consume extra fuel make the meter glow blue. By observing the speedometer background's response to driving practices and seeking to achieve a consistently green color, drivers can receive assistance in developing driving habits that typically enhance fuel economy.

The scoring function provides feedback about current driving practices, as well as cumulative, long-term feedback tracking progress. Located in the center of the instrument panel of the all-new Insight, the Multi-Information Display offers drivers a selection of informational displays, including the scoring function, in which the number of 'leaves' displayed indicates the level of environmentally responsible driving performance. When the ignition switch is on, the display scores driving practices in real time. When the ignition switch is turned off, the 'leaves' in the top line of the display score driving in the just completed cycle (startup to shutdown), while a horizontal bar in the lower part of the display scores cumulative lifetime performance.

The Multi-Information Display also allows drivers to view fuel economy figures for the past three trips, as well as instantaneous and average fuel economy statistics. The scoring function encourages drivers to take an interest in developing fuel efficient driving habits over the long term.

Going on sale in North America next spring, the all-new, purpose-built Insight will come to market at a price significantly below that of hybrids available today. From this unique position in the marketplace, the Insight will advance the affordability and accessibility of hybrid technology to a new generation of buyers.

With its affordable price, the new hybrid vehicle will represent the best value in its segment. Along with the Civic Hybrid, the new vehicle will be produced at an expanded hybrid vehicle production line at the Suzuka factory in Japan.
The Insight is expected to have annual global sales of 200,000 units per year -approximately 100,000 in North America. Following the launch of the new Insight, Honda also plans to introduce another unique sporty hybrid vehicle based on the CR-Z, a concept car first shown at the 2007 Tokyo Motor Show.

The original Honda Insight was introduced in December 1999 as North America's first gas-electric hybrid car. The original Insight was designed from the ground up to demonstrate the ultimate potential for fuel-economy in a two-seater subcompact automobile.

A leader in the development of cleaner, more fuel-efficient mobility products, Honda was the first to market low-emission gasoline vehicles, a gasoline-electric hybrid car in North America, and the world's first EPA-certified hydrogen fuel-cell vehicle, the FCX. In 2007, Honda was named "greenest automaker" by the Union of Concerned Scientists for the fourth straight time.

For more information and downloadable high-resolution images of the Insight Concept and other Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

Maruti Suzuki all set to introduce A-Star soon

Even as the auto industry is struggling to meet its sales target, India’s largest auto-manufacturer Maruti Suzuki is all set to excite the market with its latest offering, A-Star, promising a green vehicle with fuel efficiency.
To be launched within a fortnight, the five-door hatchback, equipped with all-new KB series engine, will be rolled out of Maruti Suzuki’s Manesar (Gurgaon) plant. The new-generation 998-cc engine offers 67 BHP power and has been designed to meet even future environment norms. Claiming that the Automotive Research Association of India (ARAI)’s tests reveal that A-Star delivers an impressive mileage of 19.59 km a litre, Maruti Suzuki’s Executive Officer (Marketing and Sales) Mayank Pareek said the new offering would give yet another choice to cost-conscious customers who can now select from a range of as many as seven of their products in the compact car segment.
Denying that A-Star would be pitched against Maruti Suzuki’s own small cars, thus hitting its sales, Mr. Pareek said: “In the fast-growing Indian passenger car market, sub-niche are emerging between various segments.
A-Star will be uniquely positioned that will appeal to altogether new customers. Initially, we plan to sell at least 50,000 A-Star in India every year.”
Though Mr. Pareek refused to disclose the price of the new car that will be available in three variants, A-Star is likely to be priced around Rs. 3.25-4 lakh.
The company has big export plans for A-Star which will be Suzuki’s fifth global model. A-Star will be made in 200 variants and exported to 150 nations across Europe, Asia, the Middle-East, Latin America, Africa and Australia. A-Star will fuel parent company Suzuki’s ambition of re-entering the European market stronger.
The export of A-Star is likely to begin early next year with around one lakh units; and later it will contribute half of Maruti Suzuki’s overall export target of 2-lakh units by 2010-11.
With A-Star, Maruti Suzuki is starting an all new-initiative of making all its car comply with ‘end of life vehicle’ (ELV) specifications, making it recyclable up to 95 per cent.

Hyundai in Talks Surrounding Chrysler Purchase

Though GM halted its conquest plans, Korean automaker Hyundai Motor Company is reportedly talking with management at Chrysler LLC about a possible purchase.
While GM's talks were about absorbing Chrysler as a whole, it's rumored that Hyundai is interested mostly in Chrysler for the Jeep portfolio. Although it's possible that brand could be sold off to an interested party, Chrysler's overseers at Cerberus Capital Management have repeatedly said they're not looking to sell off the company in part.Hyundai, which currently sells two subcompact cars and a micro-truck as Dodges in Mexico, is said to be a better merger partner than GM was. Should a merger occur, Automotive News hypothesizes Hyundai could keep more of Chrysler's existing infrastructure and employees than GM could.That angle could be enough to sell the U.S. Government on financing the transaction, a stumbling block that helped doom the GM-Chrysler talks. If it isn't, Chrysler could have another avenue via Renault-Nissan. Though the Franco-Japanese conglomerate halted negotiations for Chrysler once the GM proposal broke, Automotive News claims Cerberus plans to restart the dialogue in the coming days.

Nissan Debuts NV2500 Concept commercial for American

Nissan North America, Inc. today announced its Nissan NV2500 Concept, which makes its public debut in early January at the 2009 North American International Auto Show in Detroit. One of the largest concepts vehicle ever created by Nissan, the innovative NV2500 Concept previews the company’s entry into the North American Commercial Vehicle (CV) market in 2010 and is designed to highlight multi-purpose utility solutions in the real world.

2009 F-150 put to the test

Ford Motor Co. brought journalists from across the country to its scenic, secluded proving grounds in Romeo today to put the all-new 2009 Ford F-150 pickup to the test against competitors.

Along the backdrop of fall foliage, the crowd drove the F-150 and rival trucks, such as the all-new Dodge Ram, through the paces, towing 7,300-pound trailers, getting muddy in off-road courses and maneuvering through a variety of obstacles designed to show off Ford’s engineering prowess.

Ford is hoping its F-150, the best-selling truck in America for the past 31 years, will continue to impress journalists, who influence the purchasing decisions of countless consumers.

But Ford was making a special effort with visiting journalists from Texas, who later this week are slated to vote on the Texas Truck of the Year award -- a prestigious honor that is used in marketing throughout the Lone Star State, which is No. 1 in full-sized truck sales in America.

The state is so important that most automakers usually launch their new trucks in Texas.

Alan Gell, who writes for the Daily Oklahoman and votes in the Truck Rodeo hosted by the Texas Auto Writers Association, said it was no accident that Ford hosted the launch of the F-150 this week.

“They’re worried about losing,” Gell said of Ford after testing an F-150. He declined to say who he favored in the contest, but noted that the new entries this year, the F-150 and the Ram, are both much improved and impressive. Harold Gunn, president of the Texas Auto Writers Association, said Chrysler LLC, which owns the Dodge brand, and Ford have been ramping up their lobbying efforts with the Texas journalists to promote their new trucks.

“The Ram is the best Ram ever built,” said Gunn, who received the extra attentions of Ford’s top engineers throughout the day.

However, he noted that the F-150 is clearly the front-runner.

“The F-150 has always been the truck to beat, and it still is,” he said after testing the model at the Michigan track. “It’s a wonderful truck.”

No matter who wins the Texas contests, Michael Levine, founder and president of PickupTruck.com, said the fight for truck buyers is more intense than ever.

In the past, that fight has been about who can tow or haul the most, and Ford’s new truck can pull an industry-leading 11,300 pounds and haul 3,030 pounds.

During the event, journalists from across the country were squabbling over which truck was the best, focusing on specific areas, such as the rear suspension system.

The F-150 uses a leaf spring system that Ford said is superior, while the Ram has moved to a coil spring system that Dodge said provides a smoother ride. Despite those debates, Levine said, the F-150 distinguishes itself with innovative new features, such as steps to assist entry into the pickup bed, and smart technology such as Ford Works. That is a technology suite that helps drivers keep track of their valuable equipment with sensors, to secure property with a Master Lock cable, to access the Internet from the cabin of their truck and to manage a fleet of trucks, among other features.

“That’s a game changer,” Levine said, noting that nobody offers anything like it. “I’d be willing to give up some comfort and capability for that.”

Ford, which has posted an $8.6-billion loss through the first half of the year, could definitely use an edge.

Sales for the F-Series pickup line are down 26.9% through September as consumers seek out more fuel-efficient models, and the vehicle remains a critical one for Ford. More than a quarter of the company’s sales are from the F-Series.